SOCIAL MEDIA MARKETING SERVICES FOR A ONE-STOP PET BRAND
The strategy for the one-stop pet brand is designed to bring the passion that surrounds the pet community to the digital world – by encompassing social media marketing, social media advertising and influencer marketing. Under social media marketing (organic) we will create a content calendar that will dictate the kinds of posts that will go out consistently on Facebook and Instagram (with necessary tweaks for a grid based layout). Content themes that we can focus on include: our verious verticals of pet care – dogs, Pet Supplies Store aspect (cats, birds; the pet salon section of our business (the Humanisation of Pets) and the Pet store supplies section. We will also handle response management on the social media pages. The posts, photos, reels, GIFS and stories that we create as part of the content calendar will be designed to appeal to the sense of passion and community that people feel around their pets.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
As part of the social media advertising (paid to Facebook) we will be running ads that will generate leads and walk-ins to our centres. The ads will be targeted to pet lovers, and pet owners who are located within 5 km of our centres. This advertising strategy can be scaled as we increase the number of store. We will also constantly engage with Instagram influencers every month to repost our content on their social media handles. This will result in increased reach for our brand and increased followers on Instagram. These influencer marketing activities can be leveraged into pet “socials” – events where we can foster the community and grow our brand’s goodwill. We will set up a Data Studio report to track the progress of the ads and marketing in real-time.