SOCIAL MEDIA MARKETING, SOCIAL MEDIA ADVERTISING AND GOOGLE AD STRATEGIES FOR POS SOFTWARE BUILDER
The strategy for the POS software is divided into Google Ads (SEM), Google SEO (Organic Marketing) and Social Media Marketing + Advertising. We ’d split it module-wise and geo-wise so that appropriate decisions on the timeline can be taken.
When it comes to SEM, this would be the primary method of driving enquiries. We ’d have ads running against specific keywords in the selected geographies. The landing pages and the ad copy would be personalized to the geo.
When it comes to SEO, we’d create content on the website and build backlinks to geographically separate landing pages. Over time these keywords will see our website rank on the first page of Google.
When it comes to Social Media Marketing, we ’d recommend setting up international page (and sub-pages depending on the critical mass of the region as well as the region-specific ads (paid to Facebook and Youtube).
We ’d create a content calendar that would dictate the kinds of posts that are going to go out on Facebook, Instagram and Youtube.
Ideas for content would include things like testimonials from past customers, the seamlessness of the platform and the level of integration that the software brings (KOT baked into the same platform).
We ’d also focus ads on increasing the views and engagement among the target audience of restaurant managers and owners depending on the geo. We can measure our performance using Google Data Studio.