SOCIAL MEDIA MARKETING, SOCIAL MEDIA ADVERTISING, AND INFLUENCER MARKETING STRATEGIES FOR A FASHION BRAND

Result-Driven Influencer Marketing Strategies
  • The strategy for the online house of fashion brands involves social media marketing and advertising; with an optional add on of influencer marketing.
  • We ’d look to set up a content calendar that would govern the kinds of posts, stories, reels and gifs that would go out on Instagram and Facebook.
  • Ideas for content would include things like ASMR unboxing, Collab style fashion tips videos (influencer cost at actuals) and price-drop style contests
  • We ’d also be running social media ads (paid to Facebook in order to increase the engagement of the content among the audience who already shops at similar brands; and drive visitors to the website in order to increase sales.
  • We can measure the performance of our organic content and ads using connectors and Google ’ s Data Studio product.

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