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Social Media Marketing Strategy for a Kids Activity Brand in India

Writer's picture: Pradeep RajadasPradeep Rajadas

SOCIAL MEDIA MARKETING FOR A KIDS ACTIVITY BRAND

Social Media Marketing for a Kids Activity Brand in India
  1. The strategy for the kids activity binders brand is divided into two parts - consistent content creation and socila media advertising.

  2. When it comes to content creation, we will come up with a content calendar and create regular content on the Instagram and Facebook page. We can also post on Google My Business if required to enhance search visibility. The content calendar can include testimonials of parents who have used the product for their kids, interactive games, and trivia posts.

  3. The idea with keeping the posts consistent and of high quality is to enhance the efficacy of the ads. We will also take care of response management on the page.

  4. We will be running ads (paid to Facebook) to increase DMs to our social channels - thereby increasing sales. We will also be using ads to increase targeted followers on the page, in order to make the launch of future products easier.

  5. We will be setting up a Data Studio report to track the performance in real-time.

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