SOCIAL MEDIA MARKETING STRATEGY FOR AN EDUCATION BRAND IN INDIA
The strategy for the optometry education brand is designed to use social media marketing to generate admissions for the college.
We will divide the plan into two - social media marketing (organic, paid to the agency) and socila media advertising (inorganic, paid to Facebook)
On the organic side of things, we will develop a content calendar and make daily posts in order to increase the effectiveness of the advertising. The content calendar will focus on the practical aspects of the teaching, the placement opportunities, and social nature of the work of optometry. We will also take care of response management on the page.
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Phone: 6385084122
When it comes to the social media advertising (paid to Facebook) we will run lead generation ads that will increase the number of leads (contact details) of potential students and parents of students: auto-entered into a Google sheet. We will design the carousel creatives required for the ads and take care of optimization of the sane in order to ensure maximum applications. We will target potential students, and parents of students - explaining the benefits of the course to them and prompting them to make an enquiry.
We will also set up a Data Studio report to track the insights of the ads and applications in real-time.
