SOCIAL MEDIA MARKETING STRATEGIES FOR AN ONLINE COACHING BRAND IN INDIA
The strategy for the online coaching brand involves a mixture of social media marketing and social media advertising - in order to promote both the online classes (across Tamil Nadu) and the direct classes in Coimbatore.
When it comes to the social media marketing side of things - we will create a content calendar which centres around aspects like the affordability, the personalized nature, and the quality of the classes when it comes to competition. We will design banners, writer descriptions and optimize hashtags to ensure maximum impact among the target audience.
When it comes to social media advertising, we will run ads in two buckets - one centred around the whole of TN (for the online classes) and one set centred around Coimbatore. The ads will target students interested in applying for exams related to Railways and Banking - and have an Enquiry option so that the contact details of the interested parties can be auto-filled into an attached Google Sheet.
We will also set up a Data Studio report which will track the insights of the campaign in real-time.