STRATEGY FOR A CONTENT MARKETING JOINT VENTURE
We propose a content writing service marketing partnership (Joint Venture) - wherein we provide the backend content writing service, and the same is fronted by the team in New York for client management.
The roles of the backend team would involve scanning through competitor websites and the Search Console of the business signed on as clients and developing a content marketing strategy.
Based on the content strategy, we would be developing high-quality, grammatically-correct and original content for the website.
This content wil be added to the relevant portion of the website and coupled with backlinks from relevant blogs, will increase the search traffic of the business. This increased search traffic will result in higher quality leads and conversions.
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The leads generated through this form of content-writing-as-aservice will have a higher propensity to convert because they have search-intent to engage with the business.
The role of the client management team in New York is to engage with prospects, convert them as sales, and periodically interact with them for upgrading through to various services.
In the initial phase, it's best to rely on known contacts for the first few sales of the service. This will result in proof-of-work and case studies which can be shared to increase the flow of inbounds to the joint-venture.
The profitability on such a venture will be high on taking into acccount the difference in the price of labour between India and the US.
The risks of such an association can be mitigated by the fact that Sociall is a known company based in India; with an established clientele and standards of excellence.