Social Media Marketing And Advertising Strategy For A Jewellery Brand
The strategy for the 925 silver online stores is divided into three parts - social media marketing, social media advertising and Google ads.
When it comes to social media marketing we’d create a content calendar that would dictate the kinds of posts and stories that would go out on social media. Ideas of content would include educating people about 925 silver, talking about the latest trends in the industry, and giving suggestions on caring for/pairing our products.
When it comes to social media ads (paid to Facebook) we’d essentially use paid ads to achieve the dual objective of increasing engagement and directing people to the website. We can also retarget website visitors on social media. We can focus more on Facebook ads to increase engagement and leads. Instagram followers would only grow cost-efficiently based on influencer marketing.
When it comes to Google ads (paid to Google) We’d be running against brand-related terms in order to increase click through to the website for search terms like “buy 925 silver jewellery”. These would help us enhance traffic to the website and also build a brand among searchers.
We’d set up a Data Studio report to track performance across our ads and organic content in real-time.
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