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What Does a Digital Marketer Do



Hello, and welcome back to another 'Life at Sociall' blog episode. This week, we're discussing real-world issues in the digital marketing landscape, including what a digital marketer does and how they contribute to the company’s overall marketing growth.

As we all know, digital marketing is no longer a niche. Companies have been forging into this industry to expand their marketing activities through the use of digital platforms since the advent of the internet and social media. And when we say digital, we don't just mean marketing and advertising.

Nowadays, digital marketing extends far beyond basic marketing strategies and creativity. Digital marketers are in high demand across the globe, and they are expected to have knowledge as well as hands-on experience by putting those skills to use.

So, what exactly is a digital marketer in charge of? For example, a digital marketer may be in charge of generating leads, driving traffic, increasing sales, building brand awareness, and much more. This can prove effective with roles such as a content creator, designer, content strategist, social media manager, SEO executive, and more. A digital marketer focuses on digital mediums such as company websites, social media networks (like Instagram and Facebook), search engines, email marketing, mobile apps, online display ads, blogs, and so on.

Isn't it amazing how many options people have in the digital world? But how can digital marketers take advantage of this opportunity to the fullest?


The skills listed above are the most in-demand for a digital marketer to be successful in the digital marketing landscape. As previously stated, you do not have to be a ‘jack of all trades’ in every skill. You can pick one or two skills and learn to differentiate yourself within those. Therein lies the truest potential.

There may be several creative roles that a digital marketer can take on and master before entering the digital marketing industry, let's look at a couple of those:

1. Content Marketing Specialist

Content is used to engage customers in a variety of ways, including blogs, articles, podcasts, and newsletters. One fundamental concept to grasp from content marketing is that people can access whatever content you choose to publish to the world at any time. You will need to learn all aspects of content (for example, what type of content works best for a given platform), how it is created, how effective it is, and how to use it across multiple platforms. The best part is you get to plan out ideas for social media posts as well as a content strategy to improve your search engine rankings.

2. Social Media Manager

As part of the overall digital marketing strategy, the social media manager oversees the social media aspect of digital marketing and works with other teams such as the SEO team and the operations team. 

3. Graphic Designer/Animator

Although overlooked, graphic designing is one of the most sought-after areas in the digital marketing industry. To have a career in graphic design means to have a sense of ‘design thinking’ and ability to execute the same in your design work. Creating in a way that is attractive and simple to the audience is what speaks to them, as opposed to designs that are jam-packed with text and design elements.

4. Video

Last, but not the least, there is the video aspect of digital marketing. YouTube is where content creators monetize their talent, which can be a boon to those interested in the anatomy of video production. Understanding how to write a video script, using platforms to create videos, and knowing what types of videos will work and go viral for your audience are all required skills for this field.

Let's be clear now that we've reached the end of this blog. There is no better way to kickstart your digital marketing career than to gain hands-on experience in whatever field you are interested in., ranked as one of the top digital marketing companies, can provide you with exactly that, as well as far more exposure than you could have imagined. Feel free to contact us if you are a business looking to expand on digital mediums or a newbie looking to start a career in this industry. 

Did you enjoy this blog? Stay tuned for more information. Until then, we'll sign off on this episode!


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