Sep 3, 20204 min read

WhatsApp Business Marketing

WHATSAPP BUSINESS MARKETING BANGALORE

Digital marketing has been ruling the marketing field at the moment. Almost every business has gone digital and have accounts on atleast one social media platform. When you hear the word digital marketing it is not uncommon for platforms like Facebook, Instagram and even LinkedIn to spring to our minds. But in the midst of all these social media platforms there is one that has not gotten its due, that app is WhatsApp.

WhatsApp has a lot of potential, it is still waiting to be discovered as a marketing tool. If you think about it, we use WhatsApp almost every day for messaging, that means that there are more people using WhatsApp than other social media platforms combined. Tapping into that user base will be like the best deal for any small business. It is best to understand how to use WhatsApp for business marketing before we get into it. There are a few things that you need to learn before using Whatsapp for business marketing.

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Currently WhatsApp business marketing in Bangalore is gaining a lot of traction and we will list out the reasons why in this article.

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Why Should You Use Whatsapp For Business Marketing?

There are more than 1.5 billion monthly active users on WhatsApp and more than 60 billion messages are sent on WhatsApp every day. The customers for any business are already available on this platform, all you need to do is tap that audience. WhatsApp has a wide variety of users ranging from young to old. People are also most likely to shop from businesses that they can respond to directly.

When you’re using WhatsApp for business you’re engaging directly with your customers, this creates a more personal connection between your business and your customer. The audience are also more comfortable using messaging apps to communicate with businesses. Also, you get a high chance of getting responses back when you’re using WhatsApp than when you’re using other platforms. WhatsApp messages have a high rate of engagement. Sharing your content on WhatsApp also means that your content is private and will only reach your target audience directly. All these reasons showcase the reasons as to why WhatsApp business marketing in Bangalore is gaining a lot of popularity.

How To Use Whatsapp Business App For Business Marketing

WhatsApp business app is like a blessing in disguise for small businesses. It was developed by keeping in mind the small businesses. Using this app, businesses can interact directly with their customers. There are numerous ways to conduct business marketing using this app. Some of them are listed below.

Visibility: WhatsApp allows businesses to have a Business page on the app. You can include important details regarding your business such as location, description, website and other details. There is also a catalog tool which allows you to upload your product in bulk and allows users to peruse through your content and get an idea of what they want to purchase from your business. Having a catalog for your business increases interest amidst your target audience and can be converted to get lead generation. You can also feature your most popular products or services to capture their attention.
Automated responses: WhatsApp Business allows you to engage with customers directly. There is a tool which allows you to send automated responses for your customers thereby reducing the time taken to reply. You can also frame the welcome messages in such a way that there is a call back to your catalogues, which can lead to sales.
Organize contacts: You can organize your contacts by creating labels for them.

You can bring in your contacts from another platform and converse directly over here. This means that you won’t have to add each contact manually every time. You can also save conversations with your customers and can go back to access them on the other platform.

These methods ensure that using WhatsApp for business marketing is a very profitable platform in Bangalore.

Advantages Of Using Whatsapp Business

There are numerous advantages to using WhatsApp business app. WhatsApp business marketing in Bangalore has been growing significantly over the past couple of years.

You can provide support to your customers. Since WhatsApp Business was developed for small businesses it makes it easier for the business to respond to their customers directly and answer their queries. The customers can get instant replies to their queries and this provides a satisfactory experience for them.
As businesses are directly communicating with their customers they can get direct feedback from them on their products and services. They can also do in depth analysis on consumers and find out what they like or do not like. This can be really beneficial to a business.
Another advantage is that they can get direct ratings and reviews from their customers.
You can promote business innovatively using the WhatsApp status feature.
You can have special offers for your business and promote them on your status, this will help to bring in more orders for your business.
You can also show engaging videos of how your business works, the behind the scenes process and everything to generate more interest and build a connection among your customers.

How We Do Whatsapp Business Marketing?

Sociall.in is one of the top digital marketing agencies in Bangalore. It uses the WhatsApp Business app to connect with the clients. It helps the clients to understand the nuances of WhatsApp for business marketing and helps them to set up business profiles on WhatsApp. Sociall.in has great expertise in using this platform for business marketing and can also guide your business for the same. This is one of the reasons as to why Sociall.in is one of the best digital marketing agencies for WhatsApp business marketing in Bangalore.