WHATSAPP BUSINESS MARKETING
When you think about digital marketing platforms the first few things that spring to your mind would be Facebook, Instagram, YouTube, LinkedIn and so on. But there is one platform that is highly underrated in the digital marketing field. Can you guess which platform that is? It is WhatsApp, the messaging app. Almost everyone who has a smartphone has WhatsApp, most of the times that app is inbuilt into phones. It has more users than a lot of social media combined which makes it the perfect platform for marketing. Right now, it is a relatively untapped market with a lot of potential. There are a few things that you need to learn before using Whatsapp for business marketing. Currently WhatsApp business marketing in Chennai is gaining a lot of traction and we will list out the reasons why in this article.
WHY SHOULD YOU USE WHATSAPP FOR BUSINESS MARKETING
There are more than 1.5 billion monthly active users on WhatsApp and more than 60 billion messages are sent on WhatsApp everyday. The customers for any business are already available on this platform, all you need to do is tap that audience. WhatsApp has a wide variety of users ranging from young to old. People are also most likely to shop from businesses that they can respond to directly.
When you’re using WhatsApp for business you’re engaging directly with your customers, this creates a more personal connection between your business and your customer. The audience are also more comfortable using messaging apps to communicate with businesses. Also, you get a high chance of getting responses back when you’re using WhatsApp than when you’re using other platforms. WhatsApp messages have a high rate of engagement. Sharing your content on WhatsApp also means that your content is private and will only reach your target audience directly. All these reasons showcase the reasons as to why WhatsApp business marketing is gaining popularity in Chennai.
ADVANTAGES OF USING WHATSAPP BUSINESS APP FOR BUSINESS MARKETING
WhatsApp business app is like a blessing in disguise for small businesses. It was developed by keeping in mind the small businesses. Using this app, businesses can interact directly with their customers. There are numerous tools that are helpful to conduct business marketing using this app. Some of them are listed below.
- Quick Replies: Quick replies is an option that saves the replies and helps to re-use them when needed. This is helpful when you need to answer multiple questions in no time.
- Business Profiles: Business profile helps you to fill in important information that will be helpful to your clients such as your business description, address, email id and website.
- Automated Messages: Automated messages are useful as they are a round the clock service. Whenever you are unable to respond to a customer immediately an automated response is generated, this helps to secure your customers and leads and helps to avoid unnecessary delays.
- Message Statistics: These are the insights that let you know how your messages have been received by your customers, whether it has been sent, delivered or read.
- Labels: You can organize your contacts by using labels, this makes it easier for you to identify them in the future.
- If your business does not have a mobile number you can also create a business profile using the landline number, that is a huge plus for your business.
These tools add a great advantage to using WhatsApp for business marketing in Chennai.
ADVANTAGES OF USING WHATSAPP BUSINESS
- You can provide support to your customers. Since WhatsApp Business was developed for small businesses it makes it easier for the business to respond to their customers directly and answer their queries. The customers can get instant replies to their queries and this provides a satisfactory experience for them.
- As businesses are directly communicating with their customers they can get direct feedback from them on their products and services. They can also do in depth analysis on consumers and find out what they like or do not like. This can be really beneficial to a business.
- Another advantage is that they can get direct ratings and reviews from their customers.
- You can promote business innovatively using the WhatsApp status feature.
- You can have special offers for your business and promote them on your status, this will help to bring in more orders for your business.
- You can also show engaging videos of how your business works, the behind the scenes process and everything to generate more interest and build a connection among your customers.
There are numerous advantages to using WhatsApp business app. WhatsApp business marketing in Chennai has been growing significantly over the past couple of years.
HOW WE DO WHATSAPP BUSINESS MARKETING
Sociall.in is one of the top digital marketing agencies in Chennai. It uses the WhatsApp Business app to connect with the clients. It helps the clients to understand the nuances of WhatsApp for business marketing and helps them to set up business profiles on WhatsApp. Sociall.in has great expertise in using this platform for business marketing and can also guide your business for the same. This is one of the reasons as to why Sociall.in is one of the best digital marketing agencies for WhatsApp business marketing in Chennai.
To know more, contact us at +91-63850 84122 or E-mail at [email protected]
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Phone: 63850 84122