WhatsApp Business Marketing in Hyderabad
You may use WhatsApp in your every day life to communicate with family and friends but have you used it to market a business? That’s right WhatsApp is not just a communication tool it can also be used for business marketing. Albeit it is not very common or popular as other social media platforms that are used for marketing.
WhatsApp has a lot of potential, it is still waiting to be discovered as a marketing tool. There are more people using WhatsApp than other social media platforms combined, which means that it is the perfect platform to market your business if you know how to do it. WhatsApp business app is ideal for small businesses as they can tap into the large user base available in that platform. It is best to understand how to use WhatsApp for business marketing before we get into it. There are a few things that you need to learn before using Whatsapp for business marketing. Currently WhatsApp business marketing in Hyderabad is gaining a lot of traction and we will list out the reasons why in this article.
Why should you use WhatsApp for business marketing?
There are more than 1.5 billion monthly active users on WhatsApp and more than 60 billion messages are sent on WhatsApp every day. The customers for any business are already available on this platform, all you need to do is tap that audience. WhatsApp has a wide variety of users ranging from young to old. People are also most likely to shop from businesses that they can respond to directly.
When you’re using WhatsApp for business you’re engaging directly with your customers, this creates a more personal connection between your business and your customer. The audience are also more comfortable using messaging apps to communicate with businesses. Also, you get a high chance of getting responses back when you’re using WhatsApp than when you’re using other platforms. WhatsApp messages have a high rate of engagement. Sharing your content on WhatsApp also means that your content is private and will only reach your target audience directly. All these reasons showcase the reasons as to why WhatsApp business marketing in Hyderabad is gaining a lot of popularity.
How to create a Business profile on WhatsApp:
Ceating a business profile on WhatsApp is relatively easy, more so if you have the app downloaded on your mobile already. Once you have downloaded the WhatsApp Business app, it will connect your account to a business profile. Then you have to enter your phone number and you’re set. You can now browse through the options available and set up your business to appear however you want to.
You can list your business name, description, website and contact details. This can be done by clicking “Business Settings” and selecting “Business Profile” option. Your business will have an identifier or a green checkmark next to it, this is to let customers know that they are communicating with a business and not just an individual.
You can also organize your contacts and label them accordingly, you can create a catalog that lists the products or services offered by your business, you can look into the insights by accessing the message metrics to find out your business stats.
After setting up your Business profile you can get into the marketing aspect it, these will be listed below. The ease in which you can use Whatsapp for business marketing is the reason as to why it’s use has increased in Hyderabad.
How to use WhatsApp business app for business marketing:
WhatsApp business app is like a blessing in disguise for small businesses. It was developed by keeping in mind the small businesses. Using this app, businesses can interact directly with their customers. There are numerous ways to conduct business marketing using this app. Some of them are listed below.
- Visibility: WhatsApp allows businesses to have a Business page on the app. You can include important details regarding your business such as location, description, website and other details. There is also a catalog tool which allows you to upload your product in bulk and allows users to peruse through your content and get an idea of what they want to purchase from your business. Having a catalog for your business increases interest amidst your target audience and can be converted to get lead generation. You can also feature your most popular products or services to capture their attention.
- Automated responses: WhatsApp Business allows you to engage with customers directly. There is a tool which allows you to send automated responses for your customers thereby reducing the time taken to reply. You can also frame the welcome messages in such a way that there is a call back to your catalogues, which can lead to sales.
- Organize contacts: You can organize your contacts by creating labels for them. You can bring in your contacts from another platform and converse directly over here. This means that you won’t have to add each contact manually every time. You can also save conversations with your customers and can go back to access them on the other platform.
These methods ensure that using WhatsApp for business marketing is a very profitable platform in Hyderabad.
How Sociall.in does WhatsApp business marketing in Hyderabad?
Sociall.in is a top digital marketing agency. It uses the WhatsApp Business app to connect with the clients. It helps the clients to understand the nuances of WhatsApp for business marketing and helps them to set up business profiles on WhatsApp. Sociall.in has great expertise in using this platform for business marketing and can also guide your business for the same. This is one of the reasons as to why Sociall.in is one of the best digital marketing agencies for WhatsApp business marketing in Hyderabad.
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