WhatsApp Business Marketing in Kolkatta
Business owners might be familiar with using social media platforms such as Facebook, Instagram, YouTube, LinkedIn . Almost every business has gone digital and have accounts on atleast one social media platform. When you hear the word digital marketing it is not uncommon for platforms like Facebook, Instagram and even LinkedIn to spring to our minds. But in the midst of all these social media platforms there is one that has not gotten its due, that app is WhatsApp.
WhatsApp has a lot of potential, it is still waiting to be discovered as a marketing tool. If you think about it, we use WhatsApp almost every day for messaging, that means that there are more people using WhatsApp than other social media platforms combined. Tapping into that user base will be like the best deal for any small business. It is best to understand how to use WhatsApp for business marketing before we get into it. There are a few things that you need to learn before using Whatsapp for business marketing. Currently WhatsApp business marketing in Kolkatta is gaining a lot of traction and we will list out the reasons why in this article.
Why should you use WhatsApp for business marketing?
There are more than 1.5 billion monthly active users on WhatsApp and more than 60 billion messages are sent on WhatsApp every day. The customers for any business are already available on this platform, all you need to do is tap that audience.
WhatsApp has a wide variety of users ranging from young to old. People are also most likely to shop from businesses that they can respond to directly.
When you’re using WhatsApp for business you’re engaging directly with your customers, this creates a more personal connection between your business and your customer. The audience are also more comfortable using messaging apps to communicate with businesses. Also, you get a high chance of getting responses back when you’re using WhatsApp than when you’re using other platforms. WhatsApp messages have a high rate of engagement.
Sharing your content on WhatsApp also means that your content is private and will only reach your target audience directly. All these reasons showcase the reasons as to why WhatsApp business marketing in Kolkatta is gaining a lot of popularity.
How to use WhatsApp business app for business marketing:
WhatsApp business app is like a blessing in disguise for small businesses. It was developed by keeping in mind the small businesses. Using this app, businesses can interact directly with their customers. There are numerous tools that are helpful to conduct business marketing using this app. Some of them are listed below.
- Quick Replies: Quick replies is an option that saves the replies and helps to re-use them when needed. This is helpful when you need to answer multiple questions in no time.
- Business Profiles: Business profile helps you to fill in important information that will be helpful to your clients such as your business description, address, email id and website.
- Message Statistics: These are the insights that let you know how your messages have been received by your customers, whether it has been sent, delivered or read.
- Labels: You can organize your contacts by using labels, this makes it easier for you to identify them in the future.
- If your business does not have a mobile number you can also create a business profile using the landline number, that is a huge plus for your business.
These tools add a great advantage to using WhatsApp for business marketing in Kolkatta.
- Automated Messages: Automated messages are useful as they are a round the clock service. Whenever you are unable to respond to a customer immediately an automated response is generated, this helps to secure your customers and leads and helps to avoid unnecessary delays.
Ways in which WhatsApp can be used for business marketing:
- For Marketing: You can use WhatsApp to market your business. Since it has limited options than other social media platforms you have to come up with creative ideas to capture the interest of your target audience.
These are some of the ways in which you can use WhatsApp for business marketing in Kolkatta.
- Communicating with the team: It is easier to communicate with the team using communication platforms that are already familiar to them. You don’t have to give them training for a new communication method. Communicating via WhatsApp is easier and is a familiar platform for almost everyone. There is also a web version for WhatsApp which makes it even easier to use.
- Communicating with the customers: Customers are more likely to respond to messages from unknown numbers than they are to accept calls from unknown numbers. WhatsApp communication also offers the freedom to communicate with informal responses instead of the tried and tested formal communication. This makes it easier for businesses to engage with the customers and has a high chance at ROI.
- Customer Support: It can be used for customer support for small businesses who do not have to navigate through 100’s of messages and calls every day. Customers are more likely to text a business regarding their query than to call a business number.
How Sociall.in does WhatsApp business marketing in Kolkatta?
Sociall.in is a top digital marketing agency. It uses the WhatsApp Business app to connect with the clients. It helps the clients to understand the nuances of WhatsApp for business marketing and helps them to set up business profiles on WhatsApp. Sociall.in has great expertise in using this platform for business marketing and can also guide your business for the same. This is one of the reasons as to why Sociall.in is one of the best digital marketing agencies for WhatsApp business marketing in Kolkatta.
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