WhatsApp Marketing Software
- Pradeep Rajadas
- Nov 11, 2020
- 4 min read
ChatPages - Best WhatsApp Marketing Software
When it comes to marketing, our thoughts immediately drift to how digital tools and social media is helping products/services to market at scale. At the moment, we have a handful of social media platforms to conduct marketing campaigns and gain visibility. Facebook, Instagram, LinkedIn, Snapchat, and many other social media platforms are helping us achieve the impossible in the world of marketing.
And then, we have WhatsApp which, for many years, worked wonders for businesses to engage with their audience personally. Since the launch of the WhatsApp Business application in 2018, businesses have found it slightly easy to target and connect with their customers. Analysts predict that the open rate for a WhatsApp message is more than a typical email message, which begs the importance of being creative and innovative in WhatsApp marketing campaigns.
But, there has been an invisible gap in WhatsApp in terms of reaching the audience whenever needed. Until now, businesses or brands need to work on some creative strategies to get the phone numbers of their target audience. Or they could send their number to the audience for any business updates. Either way, there is no “hack” into reaching your customers easily as a simple Google search.
ChatPages seems to be the befitting alternative for the existing challenges faced by both businesses and customers.
What is ChatPages?
There were times when contacts of businesses and people were listed in big books as what we know as the Yellow Pages directory. That book was an assortment of all the details of anyone or anything you need to know. The best part about it was it lists business according to a particular like a city or state. Up until social media platforms and Google search became popular, Yellow Pages directories were the most convenient form of finding the right people based on listings.
ChatPages are almost similar to them. ChatPages allows businesses to list their services and/or products based on their current operating location. Customers can simply find the type of services they need and find the listings. Businesses are asked to feature their services with their numbers as it allows customers to directly reach them through WhatsApp.
How is ChatPages helpful for businesses?
As mentioned earlier, ChatPages serves as a WhatsApp business directory. This allows businesses to showcase their services when customers look for something specific from the listed categories. For startups and small businesses, this serves as an additional way of gaining visibility through a third-party app like ChatPages.
WhatsApp marketing is about how communication can quickly happen between customers and businesses and ChatPages facilitates just that. Once a customer finds the listed business on ChatPages, he/she is directed to the contact line. Any administrator on behalf of the business will establish communication with the customer.
This, in multiple ways, is helpful for businesses to grow their customer base and have personal interaction by sending frequent updates.
Other WhatsApp marketing softwares vs ChatPages
There is a misconception that businesses have at the starting stages. Relying too much on agencies that promise top marketing services or exhausting their budgets to gain brand visibility. For WhatsApp marketing, there are a ton of softwares available that comprises features like bulk message sending, automated messaging, message analytics, and many features. Essentially, the WhatsApp Business application almost contains the same features exactly how it would help small businesses.
WhatsApp marketing is as effective as it sounds if the strategies that businesses use to personally reach people are instantly creative. It is also highly probable that the features promised by other WhatsApp marketing softwares may not communicate the actual message. Or could be overly communicated. Bombarding messages about the businesses’ product updates, offers, and promotions at uneven times may cost customers and might even block the sender’s number.
ChatPages, being the only business directory for WhatsApp, declutters the existing challenges with WhatsApp marketing. All that a business has to do is list its service on ChatPages and provide the necessary information that customers would find helpful. Customers will have to choose the location they want to avail the service from, choose the service based on the listed categories. The results page will show the list of available services for the chosen category. The listed business will have the location, timings, and other related information. There will also be a redirection link that is specific for WhatsApp communication so customers can ask their queries and have them answered by the business.
ChatPages - Your ideal tool for WhatsApp
Although WhatsApp and WhatsApp Business application is free, other softwares available in the market are expensive and offer little beyond what it's advertised as. Or sometimes, the results are likely the same. Big businesses and brands already know this, and they don’t rely on these softwares. Their campaigns are simple and targeted at what the customer would want first, and then they establish a means to communicate through WhatsApp.
Small businesses don’t have to necessarily compete with big brands. They just have to know what is useful for them to maintain a relationship with their customers. ChatPages is ideal for the business and the customer to give and get what is exactly needed without exaggeration.
Customers always expect a convenient and hassle-free way to look for what they want in a business. ChatPages application is a tool that could transform the way business relationships are cemented through WhatsApp.
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