Ever since it first originated in 2005, YouTube has been the top video-sharing platform online. Since then YouTube has developed phenomenally and of 2019 it was reported that more than 500 hours of video content was uploaded on YouTube every hour. People can upload, share, view video content on this platform and it has lead to formation of new occupations such as vloggers or video bloggers. The vloggers upload video content that ranges from entertainment, tutorials, educational, talk show, web series and so on. Millions of people around the world watch YouTube videos making it one of the most prominent online platforms. YouTube helps creators earn advertising revenue from a program called Google AdSense which targets ads according to the audience and content. Businesses and brands can get help from YouTube advertising agencies to capitalise on their content using the best ad placements possible. Sociall.in is among the best YouTube advertising agency in Chennai.
Advertising on YouTube
YouTube is one of the best places for advertising on an online platform. It attracts users by luring them in with the promise of watching videos at no cost. At any given moment there are more than a million users watching YouTube videos, study has stated that majority of the viewers are between the ages of 18 to 49. It also has a variety of ad formats such as skippable and non-skippable ads, bumper ads and so on. These ad formats can help brands attract customers by catering to the target demographic. Some of the YouTube ads are as follows:
- TrueView In-Stream Video Ads: These ads are maximum three minutes in length and have an option called “Skip Ad” that is mentioned five seconds into the ad. These videos are played before, during and after the videos and are great to promote buying intent among the viewers.
- Bumper Ads: These ads are maximum six seconds long and are unskippable. They can placed before, during and after a video. This format is really great for brand awareness and reach.
- Non-Skippable Video Ads: This ad cannot be skipped and plays for a duration of 15-20 seconds. This is the least popular format of ads on YouTube. But if the videos are uniquely created and engaging to the viewers it will help the brand get more reach and awareness as the viewers can understand the message from beginning to end.
These are some of the main ad formats on YouTube; it also has other formats such as display ads, sponsored ads, and ad overlays. The popularity of YouTube advertising as a part of online marketing has lead to the increase in YouTube advertising agencies in Chennai.
Benefits of advertising on YouTube
There are many benefits to advertising on YouTube, they are as follows:
- YouTube has a large audience- It has over 1 billion unique visits each month with over six billion hours of video watching by visitors. This large platform allows a business or brand to get maximum reach for their target audience. It is available on many viewing devices which makes it easier to reach the right people at any time. Of all the available marketing channels, YouTube has the potential to reach the largest percentage of the population.
- Ad durability- YouTube ads can run forever unlike other advertising campaigns that require an expiration date. The video message can be ready to respond at any day or time.
- YouTube ads are measurable- YouTube helps to keep track of a video’s success digitally by utilizing clicks. There is a program called YouTube Analytics which allows you to know when someone has dropped off from watching your video and also when people watched the video fully.
- YouTube is affordable- A large budget is not needed to advertise effectively on YouTube because Google AdWord’s pay-per-view system allows a weekly budget to be set and determine the maximum amount you want to pay-per-view.
- YouTube is shareable- YouTube has features that make it easy to share videos among friends and families. This increases the reach and awareness for a video.
These benefits are the reason as to why YouTube Advertising Agencies are gaining popularity in Chennai.
Types of Ad Targeting Options:
YouTube has multiple targeting options to choose from in order to reach the target users with the help of YouTube ads. The options are as follows:
Demographics: This option helps to target the users according to their age, gender, interests, income etc.,
Interests: This option is used to target users who are interested in certain topics. This helps to identify users who are a perfect fit for your brand.
Video Remarketing: This option helps to target users who have previously interacted with your brand or business’s video in the past.
Topics: This option helps to target specific topics on YouTube and the Google Display Network.
Keywords: This option helps to target specific keywords realted to a YouTube video, channel or website.
Selecting the targeting options which will yield the best results for your business or brand is very important. Trial and error method can be done to observe the effects and results of different marketing campaigns and the perfect campaign can then be selected for your company.
Services offered by Sociall.in
Sociall.in offers our services around the clock for mainly four types of online marketing. These include:
Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
Social media marketing – Social Media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media-buying.
Pricing of the services offered in Sociall.in
The pricing services offered by Sociall.in are divided into two:
The first part is the retainer – this is what you’re paying Sociall.in for all the social media marketing services – like social media marketing strategy, social media content creation – Photography, Videography and Creative Poster Design + Copy Writing. Community Management, and Report Generation + Optimization.
The second part is the advertising charges that we handle on your behalf. We handle your Facebook, Instagram, YouTube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and this whole process is transparent to you. We take a handling charge on your advertising budget for this process.
This, in a nutshell, is how Sociall.in pricing works and is also one of the reasons as to why it is one of the top YouTube Advertising Agencies in Chennai. This is the optimal pricing method that every social media and digital marketing company should follow.
Why choose Sociall.in as your YouTube advertising agency in Chennai?
YouTube advertising has been trending in online marketing. It can be used to bring in more profit to a business while still working with a fair and comfortable budget. However, it is still not easy to understand the ropes of YouTube Advertising. By using Sociall.in as your YouTube advertising agency in Chennai, you’re making sure that you have someone who is experienced in this field to help your business reach out to its target audience. With a history of 100 plus clients, Sociall.in has a clear knowledge of this business and therefore is the best fit for your brand. So, what are you waiting for?
To know more, contact us at +91-7824868277 or E-mail at [email protected]