We all have watched random videos on YouTube which make us laugh or cry based on the context. But how many of us knew that YouTube can help us run a successful business and at the same time make some money out of running videos. However, it’s better said than done. Not everyone’s a pro in making videos that get the customer’s attention. This is where Sociall.in, one of the leading YouTube Advertising agency in Coimbatore comes into play.
What is a YouTube Advertising Agency?
YouTube offers a great platform for creative avenues in terms of marketing and advertisement. A YouTube Advertising agency helps in designing unique marketing and advertisement strategies to help the company take advantage of the platform’s growing audiences. Basically, A YouTube advertising agency takes care of your YouTube platform.
Types of YouTube Advertisements
There are mainly three types of video ads in which you can invest in YouTube: TrueView, Preroll, and Bumpers.
- True View Ads
TrueView ads are YouTube’s standard form of the video ad. Advertisers only pay for TrueView advertising when viewers watch or engage with their commercials (e.g. by clicking on a call-to-action), and videos can easily be personalized to display a variety of content. There are two types of TrueView ads:
- Video Discovery ads (also called display ads) – Video discovery YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. These ads appeared after a YouTube search.
- In-stream ads – TrueView in-stream ads play before someone watches the video they’ve selected on YouTube. Viewers sometimes have the option to skip the ad after watching it for five seconds.
With TrueView ads, advertisers can gain a lot of information about the performance of their ads for optimization and testing purposes.
- Preroll Ads
Some in-stream ads cannot be skipped and can play before, mid-roll, or after the main video. These are called Preroll ads, and they can be 15 to 20 seconds in duration. Preroll ads give you just as much freedom as TrueView ads in their allotted content. In 15 to 20 seconds, you can include people, dialogue, audio and more elements that you think best reflect your brand. Since preroll ads cannot be skipped, such videos are better created with a call-to-action (CTA) to optimize the viewer’s attention.
Bumper ads are short videos that let you reach more customers and increase awareness about your brand with brief, memorable messages. They cannot be skipped. The maximum video length is 6 seconds.
Benefits of YouTube Advertising
There’s a whole lot of traffic on YouTube to see the next viral video. Users are even more attracted to YouTube because anyone can watch a video at no cost. If this is the case, where does the most popular social video site in the world get its revenue? You guessed it – advertising. YouTube Advertising has quite a lot of advantages and they include:
- Real-time insights about views – YouTube has more than a billion subscribers. Nearly one- third of all users stream at least one video on a daily basis. These numbers are expected to increase each year. Because of this, YouTube provides a great opportunity for your message to reach millions of people that all have the potential of becoming prospective customers.
- Increased ad exposure through social media sharing – The brilliant combination of video access, sharing, and community within YouTube and particularly your target audience creates an opportunity for audience engagement, and consequently business growth, that is matchless. If a viewer finds the video to be informative or entertaining or both, they have the option of sharing it with others. Thus, the video reach expands significantly.
- Various audience targeting options – Although the total scope of YouTube is impressive, reaching doesn’t mean much if you don’t “acquire” the people in your target audience. You can use precision targeting based on demographics, location, interests, viewing devices (laptop, mobile phone etc.) and even time of day with YouTube ads to ensure that your message gets to the right people.
Pricing of the services offered in Sociall.in
It’s divided into two: the first bit is the retainer – this is what you’re paying Sociall.in for all the social media marketing services – like social media marketing strategy, social media content creation – Photography, Videography and Creative Poster Design + Copywriting. Community Management, and Report Generation + Optimization; the second part is the advertising charges that we handle on your behalf. We handle your Facebook, Instagram, Youtube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and this whole process is transparent to you. For this – we take handling charges on your advertising budget. This, in a nutshell, is how Sociall.in Pricing works. Actually, this is how the pricing of any social media and digital marketing company should work. For all the time spent, you get to drink some really good coffee and the doughnuts, which are absolutely free.
Services offered by Sociall.in
Sociall.in offers our services round the clock for mainly four types of online marketing. These include:
- Social media marketing – Social Media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
- Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
- Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media-buying.
- Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
Why choose Sociall.in as your YouTube Advertising Agency in Coimbatore
Being an agency solely dedicated to the purpose of marketing through YouTube Ads, Sociall.in making sure that you don’t have to beat around the bush to get the work done. We have over 100 clients who’ve been pleased with our services. Why do all the work when you can Netflix and chill while others do the work for you? So, take a chill pill and let Sociall.in help you in socialising with everyone around you.
To know more, contact us at +91-7824868277 or E-mail at [email protected]