It is hard to believe that there was a time before YouTube. Nowadays it is hard to think of the term video without YouTube being conjured in our minds. YouTube has come a long way since it was first launched in 2005. It has more than a million users every day and of 2019 it was reported that more than 500 hours of video content was uploaded on YouTube every hour. People can upload, share, view video content on this platform and it has lead to the formation of new occupations such as vloggers or video bloggers. The vloggers upload video content that ranges from entertainment, tutorials, educational, talk show, web series and so on. Millions of people around the world watch YouTube videos making it one of the most prominent online platforms. YouTube helps creators earn advertising revenue from a program called Google AdSense which targets ads according to the audience and content. Businesses and brands can get help from YouTube advertising agencies to capitalise on their content using the best ad placements possible. Sociall.in is the best YouTube advertising agency in Pondicherry.
Advertising on YouTube
YouTube is one of the best places for advertising on an online platform. It attracts users by luring them in with the promise of watching videos at no cost. At any given moment there are more than a million users watching YouTube videos, a study has stated that the majority of the viewers are between the ages of 18 to 49. It also has a variety of ad formats such as skippable and non-skippable ads, bumper ads and so on. These ad formats can help brands attract customers by catering to the target demographic. Some of the YouTube ads are as follows:
- TrueView In-Stream Video Ads: These ads are a maximum of three minutes in length and have an option called “Skip Ad” that is mentioned five seconds into the ad. These videos are played before, during and after the videos and are great to promote buying intent among the viewers.
- Bumper Ads: These ads are a maximum of six seconds long and are unskippable. They can be placed before, during and after a video. This format is really great for brand awareness and reach.
- Non-Skippable Video Ads: This ad cannot be skipped and plays for a duration of 15-20 seconds. This is the least popular format of ads on YouTube. But if the videos are uniquely created and engaging to the viewers it will help the brand get more reach and awareness as the viewers can understand the message from beginning to end.
These are some of the main ad formats on YouTube; it also has other formats such as display ads, sponsored ads, and ad overlays. The popularity of YouTube advertising as a part of online marketing has lead to an increase in YouTube advertising agencies in Pondicherry.
Benefits of advertising on YouTube
There are many benefits to advertising on YouTube, they are as follows:
- Maximum Reach: YouTube has the best of both search engine and social media network hence it has an incredibly wide range of users. YouTube has more reach than any cable network making it one of the best platforms to advertise your brand. All your target audience are already here all you have to do is spread your brand awareness so that it reaches them.
- Influences Purchasing Tendencies: YouTube has more influence on your buyer personas purchasing tendencies than any other platform. You can target your buyer personas with well-placed advertisements or brand videos and influence them to purchase your product or service.
- Track Ad Metrics: It is easy to analyse and evaluate the in-depth information about your viewers. You can track how well your ad is performing and this makes it easier to improve or adjust your strategy to meet your advertising goals.
- ROI Is High: YouTube has more ROI than traditional ads. It is important to take your budget into consideration beforehand and there is a wide range of price points for running YouTube Ads. One of the most affordable options is TrueView In-Stream, which are 30- or 60-second pre-roll ads that viewers can skip after the first five seconds, they are cheaper than the traditional cost per click (CPC) or cost per view (CPV) ads. It is in your business’s interest to find the ideal ad type according to your budget and take advantage of the ROI.
With so many benefits insight it is easy to understand why YouTube advertising agencies have gained popularity in Pondicherry in recent years.
Services offered by Sociall.in
Sociall.in offers our services around the clock for mainly four types of online marketing. These include:
Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
Social media marketing – Social Media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media-buying.
Pricing of the services offered in Sociall.in
The pricing services offered by Sociall.in are divided into two:
The first part is the retainer – this is what you’re paying Sociall.in for all the social media marketing services – like social media marketing strategy, social media content creation – Photography, Videography and Creative Poster Design + Copy Writing. Community Management, and Report Generation + Optimization.
The second part is the advertising charges that we handle on your behalf. We handle your Facebook, Instagram, YouTube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and this whole process is transparent to you. We take a handling charge on your advertising budget for this process.
This, in a nutshell, is how Sociall.in pricing works and is also one of the reasons as to why it is one of the top YouTube Advertising Agencies in Pondicherry. This is the optimal pricing method that every social media and digital marketing company should follow.
Why choose Sociall.in as your YouTube advertising agency in Pondicherry?
YouTube advertising has been trending in online marketing. It can be used to bring in more profit to business while still working with a fair and comfortable budget. However, it is still not easy to understand the ropes of YouTube Advertising. By using Sociall.in as your YouTube advertising agency in Pondicherry, you’re making sure that you have someone who is experienced in this field to help your business reach out to its target audience. With a history of 100 plus clients, Sociall.in has a clear knowledge of this business and therefore is the best fit for your brand. So, what are you waiting for?
To know more, contact us at +91-7824868277 or E-mail at [email protected]
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