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AN OVERVIEW OF ALEXA RANKING
Alexa Ranking is an influential tool used by businesses online to determine website traffic. This can be very useful in competitive analysis to find out where your website stands with your competitors based on the number of people who have visited your site and the number of pages viewed by the visitors. An Alexa Rank is calculated by the tool solely based on the traffic generated by the websites rather than the backlinks and other elements. Websites that have good traffic will benefit immensely through Alexa Ranking as the tool is most accurate for websites that range between 1 and 100,000. Knowing the Alexa Rank of your website can offer you an insight into how your competitors are doing in terms of web traffic and help you step up your game to be on par with your competitors and get ahead of them.
Here’s an infographic to help you understand the basics of how Alexa Ranking works and how it can be useful for your business.
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