Digital Marketing - Proposal & Commercials
BOUGHT OUTS
DECK
OUTLINE
SOCIAL MEDIA MARKETING
GOOGLE ADVERTISING
CLIENT
REQUISITES
META ADVERTISING
AMAZON ADVERTISING
PLAN
META ADVERTISING
We will provide you with impactful ad campaigns on Facebook and Instagram, tailored to connect with your target audience. With precise targeting and creative designs, our campaigns will help boost your brand awareness and generate measurable results.
SOCIAL MEDIA
MARKETING
The strategy for the brand includes a blend of social media marketing, content development, advertising and photo & video marketing tailored to meet your objectives of online presence.
AMAZON ADVERTISING
We will strategically optimize your brand's presence on Amazon to maximize visibility, drive engagement, and boost conversions. Our tailored approach ensures your products reach the right audience through effective keyword research, compelling product listings, and data-driven advertising strategies
GOOGLE ADVERTISING
We will provide you with highly targeted Google Ads campaigns to drive relevant traffic and maximize ROI. Through effective keyword strategies, compelling ad creatives, and detailed performance tracking, we’ll ensure your business reaches clients actively searching for your services.
AMAZON CAMPAIGN & OPTIMIZATION
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Product Awareness & Visibility: We will run targeted Amazon Advertising campaigns to increase the visibility of your sulphate-free shampoo and position it as a premium, must-have product in the hair care category.
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Keyword Optimization: Our team will conduct in-depth keyword research to identify high-performing, relevant search terms that align with your target audience's behavior.
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Enhanced Product Listings: Your product listing is the first impression customers have of your brand. We will optimize every aspect of the listing to increase click-through rates and conversions.
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Pricing & Promotions: Strategic pricing and promotions can significantly boost sales and attract new customers. We will develop competitive pricing strategies to maximize conversions.
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Analytics & Performance Tracking: Continuous monitoring and optimization are essential to ensure the success of our Amazon campaigns. We will use advanced analytics to track key performance metrics and make data-driven adjustments.
META ADS
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We will Generate High-Quality Leads: Leverage Meta’s advanced lead-generation tools to attract individuals seeking premium hair care solutions. Through optimized lead forms, we’ll capture essential details about your ideal customers, such as their hair type, hair care concerns, and interest in sulphate-free products. This ensures we target and nurture leads with a high potential for conversion.
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We Will Increase Brand Awareness: Position your sulphate-free shampoo as a trusted, eco-friendly solution for healthy, beautiful hair. Our strategic advertising campaigns on Facebook and Instagram will emphasize the product's natural ingredients, benefits for sensitive scalps, and sustainability, making your brand synonymous with quality hair care.
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We Will Create Custom Messaging: Reach your audience with personalized messaging that resonates with their hair care needs. Our Meta ad campaigns will feature tailored copy and visuals that highlight the benefits of sulphate-free shampoos, such as reducing frizz, preventing hair fall, and improving scalp health, while addressing specific concerns like curly hair, colored hair, or dry scalp.
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We Will Drive Sales with Dynamic Product Ads: Showcase your shampoo with dynamic product ads that feature engaging visuals, customer reviews, and promotional offers. These ads will be tailored to retarget customers who have previously engaged with your website or social media, encouraging them to complete their purchase.
GOOGLE ADS
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Product Awareness & Brand Positioning: We will craft targeted Google Search and Display Ads to position your sulphate-free shampoo as a premium, eco-friendly solution for hair care. These ads will target users searching for chemical-free and sulfate-free products, ensuring your brand becomes a top choice in the market.
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Shopping Ads: We will leverage Google Shopping Ads to showcase your shampoo with high-quality images, pricing, and offers directly on Google search results, driving traffic to your product page and boosting sales.
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Retargeting Campaigns: By implementing dynamic retargeting ads, we will reconnect with users who have visited your website or viewed your products on Amazon but did not convert. This strategy will increase conversions and customer retention.
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YouTube Ads: We will create engaging video ads demonstrating the benefits of your sulphate-free shampoo, targeting potential customers on YouTube. This visual approach will build trust and emphasize the product's unique features.
SOCIAL MEDIA MARKETING
1. Content Themes
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Product Benefits: Showcase the unique selling points of your sulphate-free shampoo, such as its gentle formula, eco-friendly ingredients, and suitability for various hair types.
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Customer Testimonials & Reviews: Share authentic feedback from satisfied customers to build trust and credibility.
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Hair Care Tips & Tutorials: Provide valuable tips on maintaining healthy hair and demonstrate how your shampoo can be incorporated into a daily hair care routine.
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Behind-the-Scenes (BTS): Offer a glimpse into the product creation process, ingredient sourcing, and your brand’s commitment to sustainability.
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User-Generated Content (UGC): Repost photos and videos from happy customers using your product, creating a community-driven brand experience.
2. Content Formats
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Static Posts: High-quality images and graphics showcasing the shampoo, lifestyle shots, and customer reviews.
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Instagram Stories: Quick, engaging content such as polls, quizzes, and behind-the-scenes clips to increase daily engagement.
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Reels & Short Videos: Create engaging videos demonstrating the product’s benefits, usage instructions, and customer transformations.
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Carousel Posts: Multi-image posts to highlight different product features, before-and-after comparisons, and customer testimonials.
3. Engagement & Community Building
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Respond promptly to comments, messages, and mentions to build a strong connection with your followers.
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Create interactive content like polls, quizzes, and “Ask Me Anything” sessions to increase audience engagement.
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Host community challenges, such as a “30-Day Hair Care Challenge,” encouraging users to share their journey using your product.
SAMPLE CREATIVES
