DIGITAL MARKETING SERVICES FOR A COACHING BRAND IN SINGAPORE
We will set up the digital advertising strategy in Order to facilitate maximum lead generation for the coding coaching brand for the Singapore franchisee.
We will be dividing the strategy into two - Google Adwords and Facebook+Instagram advertising.
On Google adwords - we will geo-fence the ads, and run them to appear to parents for search terms like "coding classes near me". We will tailor the ad copy in order to increase conversions, and make changes to the landing pages for optimized lead generation. We will also continuously monitor the bids and the keywords to improve our conversion percentage.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
When it comes to the Facebook side of things - we will require the constant posting of content on the respective socila media channel in order to maximmize the efficiencys of the ads. We will select the audience by geo-fencing them around the coding classes location. We will also target the newsfeed's of parents with copy and creative designed to generate leads through lead generation ads from Facebook. We will constantly optimize the ad and the audience in order to get maximum conversion.
We will shift budgets between Google Adwords and Facebook ads (paid to Google and Facebook) based on which platform gets us a 5-10% conversion range. We will also set up a Data Studio report which will track the performance in real-time.