HOW TO DO FACEBOOK ADS MARKETING
Did you know that almost 2.6 billion people are connected to a small business on Facebook? It’s where sellers meet potential buyers, get to know your business, and turn them into customers. This is why with Facebook advertising, you can reach more people interested in your business and help them discover your products or services.
Facebook advertising is a marketing method that enables you to show tailored promotions to your audience to get them to buy your products or use your services. These promotions are stylized to fit your unique brand and attract qualified leads to your business. These promotions are stylized to fit your unique brand and attract qualified leads to your business.
Facebook ads are paid ads that appear in users’ newsfeeds and the right column on desktops. These ads look like a post from a Facebook user, allowing them to blend in with other content posts in a user’s feed. Facebook ads enable you to visually promote your business to interested prospects to help you get more leads for your company.
WHY SHOULD YOU RUN FACEBOOK ADS
You have access to a large audience pool- Facebook has over 2.3 billion monthly users. With billions of people using Facebook, there’s a good chance you’ll reach people looking for your products or services.
Advanced targeting options - With traditional marketing methods, it’s challenging to target people who want your products or services — your ads often appear in front of people who aren’t interested in your business. With Facebook marketing ads, though, you have more precise targeting options.
Budget Friendly - First, Facebook enables you to set the budget you want to spend on your ads. You don’t have to adhere to a specific amount, allowing you to have flexibility with your budget. Another reason Facebook ads are good for your budget is the cost per click (CPC). Typically, Facebook ads operate on a pay-per-click system, where you only pay when people click on your ads.
For setting up an ad campaign for your business, all you have to do is go to Facebook’s ads manager and choose your campaign objective. This depends on what your end goal is. Then you choose a spending type- either a daily budget or a lifetime budget, depending on the longevity of the campaign. Then, you create an ad set where you add your creatives, ad copies and descriptions. This can be customised according to your audience. The final step is to monitor its progress.
Or, you could just reach out to us for Facebook Ads Optimisation and Operations!
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