INFLUENCER MARKETING FOR A LEADING HOSPITAL BRAND IN CHENNAI
The plan for the hospital brand based in Chennai is to begin with influencer marketing, and then branch out into other aspects of Digital marketing.
Every month, we will shortlist a list of influencers against the allotted overall budget. These influencers will be from different fields, and will have a minimum follower count of 10,000 on Instagram (unless belonging to a specific niche).
The purpose of engaging with the influencers is to increase brand awareness and increase followers on Instagram. We will also select a service discipline and tie in all of the influencer reels around that discipline.
We would barter some services at the hospital in order to engage with larger format influencers. The influencers will visit the centre, avail a service, create a reel and publish the same while tagging the brand.
We will take care of shortlisting, negotiating, paying and executing the campaign with the influencers in exchange for a handling fee. The amount to be paid to each influencer may vary based on actuals.