INFLUENCER MARKETING FOR A LEADING TECHNOLOGY
We will be setting up an influencer marketing campaign to promote awareness of the vaccine drive being initiated by the healthcare client.
We will select two influencers with at least 1,00,000 followers in Coimbatore to be part of the campaign.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
The Influencers will be responsible for self-creating a 1 minute Instagram Video, and a story. The Story will be added to highlights and the post will be live for one month.
The concept of the camapign will be around ATV - Any Time Vaccine. This will focus on the ease of getting a vaccine at the hospital (convenience) and the safety aspect of it. It will also be tied into a social issue of encouraging more people to take the vaccine so we can move forward as a society.
We will be responsible for execution of the campaign and collating the screenshots of the reach into an actionable report. The influencers can encourage their followers to Check-in at the hospital, tag the social media handles, and use a common hashtag like #Atvcoimbatore to build momentum for the campaign.