INFLUENCER MARKETING SERVICES FOR A BIKE TAXI BRAND IN COIMBATORE
The strategy we will be adopting in order to promote the bike taxi brand in Coimbatore is a mixture of static posts and reels from influencers.
The influencer marketing activity will begin with us shortlisting 10 influencers based in Coimbatore or Influencers based in Tamil Nadu who have a significant following in Coimbatore. The influencers will have between 10,000 - 50,000 followers in Coimbatore.
These influencers will create a static post and reel about the bike taxi app, how easy it is to use; and a specific offer code that their followers can use to get a discount.
We will take care of shortlisting influencers (including ones suggested by the brand, and backups for the same), negotiating the price with them and having them create the required content with the pre-determined hashtags.
The influencers will share the content before publishing, and will also share insights at the end of the camapign (the static post will be live for a month) with the views and engagements achieved; which we will collate into an actionable report.
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