INFLUENCER MARKETING SERVICES FOR A LEADING FOOD DEVELOPMENT AND DISTRIBUTION COMPANY
The strategy for the brand is divided into two parts - the first part involves instagram Influencer marketing and the second part involves YouTube influencer marketing.
Since the focus of the brand is on reaching B and C category audiences we will be selecting 10 cooking/homemaker type influencers every month with a minimum following of 10,000 on Instagram and engaging with them for influencer marketing.
We will take charge of sending the products to the influencers; getting them to post about it on social media; and also getting the influencers to post reviews on our product listings on e-commerce platforms like Amazon. The stories will be added to highlights, and the posts will be online for a month.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
We will take care of the logistics of the selecting the influencers, getting the products to the influencers, getting them to post, and collating the screenshots.
We will setup reports detailing the amount of reach received from each influencer, and the number of clicks that they generated for our various categories of products like Pepper, and pulses. The influencers will be selected from the south of India, and will focus on explaining the brand story through the products. In the second phase, we will move to Youtube influencers with relevant followers in the cooking and homemaker space; and select one every month for a collaboration style video.