LEADS AND CUSTOMER GENERATION SERVICES FOR A REAL ESTATE APP
We will be dividing our strategy into two - Customer Generation and Supplier Generation.
Since the app is similar to platforms like Magic Bricks, we will be generating customers to use the app, and at the same time using Lead ads to generate supplier contact details for the sales team to close the deal.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
For Customer Generation we will be using the strategy of Facebook App Install Ads, and Google Play Store Ads. While Facebook ads are relatively cheaper, the stickyness of the user is more on Google Play Store ads.
Facebook App Install ads would be targeted bassed on interest, location, and age parameters - whereas Google Play Store ads will be targeted based on searches made on the Play Store/Google Search for competing apps and services; to be shown to people in select markets.
Since the platform requires the flow of Suppliers and Customers, we will be parallely running Lead ads on Facebook (paid to Facebook) to generate teh contact details of businesses, brokers and other suppliers to the platform.
The leads will be generated into a linked Google sheet where the sales team can talk to them and convert the deal
We will be setting up Data Studio reports to monitor this process in realtime