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Product Photography, Social Media Marketing, Advertising, Search Engine Optimization For A Silk B...

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Product Photography, Social Media Marketing, Advertising, Search Engine Optimization For A Silk Brand | Strategy

  1. The Strategy for the silk brand is divided into White background Photography + Content writing (As required) and Social Media Marketing + Advertising (Recurring) with (optional) Search Engine Optimization.

  2. When it comes to content production, we ’d have our team visit the store (travel and board at actuals) and shoot the products against a white background. We ’d divide the products into two categories so that we invest more time into products that have higher inventory and margins.

  3. The team would also work on SEO-optimized Descriptions for the Products in order to make it easy for customers to discover the products through search and to know the relevant details about each SKU.

  4. We’d also initiate the process of SMM, by developing a content plan which would govern the kinds of posts that would go out on Facebook and Instagram (Youtube as Shorts) and Pinterest (The White background shots as Catalog)

  5. Ideas for content would include product overview reels, collection overview shorts and trends in the industry as endorsed by celebrities. We ’d also make monthly visits to the store (travel and board at actuals) in order to take the inputs for this content (Props and influencers if required at actuals)

  6. We ’d recommend keeping SEO to a later date as when optimizing for keywords like “Best Sarees in Namakkal” the keywords would typically take a few months to rank, have minimum search volume and not generate online sales.

  7. We ’d track the performance of our ads and content using Google Data Studio reporting on a real-time basis

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