GET YOUTUBE BUMPER ADS WITH SOCIALL.IN
Video advertisements were always a luxury for businesses a couple of decades ago. Only the elite businesses had the finances to create and telecast video advertisements in televisions and theaters, while the other businesses had to stick to the other types of ads. The emergence of YouTube has changed that completely. Now any business can create and share innovative video advertisements and reach out to millions of people through YouTube.
WHY YOUTUBE IS A GREAT MARKETING PLATFORM
YouTube is a very popular video sharing network that has impeccable reach. Almost everyone uses YouTube on multiple devices. YouTube is probably the most used application across all the devices including mobile phones, computers, and televisions. A platform of this caliber is something the marketers must put into maximum use to promote their business to a whole new level. Posting advertisements on YouTube doesn’t cost you much, making it a very cost-efficient and available-to-all marketing platform.
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TYPE OF YOUTUBE ADS
You can create different types of ads on YouTube, each having its specialty. There are video discovery ads, non-video ads, long in-stream skippable ads, non-skippable instream ads, or bumper ads. All these advertisements serve a different purpose, and the in-stream ads are the most popular and effective ones among those. You can either make these advertisements skippable or unskippable, and the length of the ads plays a major role in it. The size of the unskippable ads or bumper ads should not be longer than six seconds.
WHAT YOU NEED TO KNOW ABOUT BUMPER ADS
Bumper ads are YouTube’s non-skippable six-second ads that are played before the beginning of a video. The short length, wide reach, and the fact these ads cannot be skipped have made YouTube bumper ads a very effective marketing tool. These ads can help your business create brand awareness and gain a better reach. Just like all other Google’s advertising systems, YouTube bumper ads are also an auction-based bidding system, where you will be charged per 100 impressions. YouTube bumper ads are a very cost-efficient method to advertise your business.
BENEFITS OF YOUTUBE BUMPER ADS
YouTube bumper ads, even though they do not last more than six seconds, are very effective, and can create a great impression about your business. People usually tend to skip ads on YouTube or shed their attention on something else until the ads become skippable. Since bumper ads are unskippable, and there is a timer running out, which also lets the audience know the ad is going to run for only six seconds, there are better chances for the audience to actually look at what the ad is about. A recent study says that people find it much easier to recall bumper ads.
CREATING YOUTUBE BUMPER ADS
Since YouTube is now part of Google, you need to create YouTube ads using your Google Adwords account. Once you create and login into your Google Adwords account, you can create an ad on the campaigns page. You will be required to choose a marketing objective for your advertisement. These objectives will brand awareness and reach promotions, or other kinds of ads without a proper goal. You now have to choose multiple factors like network, target audience’s language and location, daily budget, bidding amount, and keywords. You can then post a video and create your ad campaign.
HOW YOU CAN GET THE BEST OUT OF BUMPER ADS
Since the ads you create do not last longer than six seconds, you need to make them as effective as possible to create the utmost impression within this short period. You need to be clear on what you want to promote with each particular campaign to get the best out of it. You should just focus on a single message, and promote it in the most innovative manner. If you want to promote multiple features, it is better to go with additional campaigns for each feature.
FOCUS ON TARGETING
Targeting is easily the most important factor to be taken care of to get successful results in your YouTube bumper ads campaigns. There are a lot of categories and filters available including demographics and interests on YouTube ads for you to narrow down your target audience. Targeting can help you to get your ads to specific audiences who might be interested in your products or services. This can help your ads get a better response. Also, since you are displaying your ads to only a limited number of interested audiences, you can get great brand awareness at a reasonable cost.
GET THE BEST YOUTUBE BUMPER ADS SERVICES FROM US
Now that we know YouTube bumper ads are a very effective marketing tool, you should make the best out of it to establish your business strongly online. If you feel you aren’t getting the desired results through YouTube bumper ads, you can get in touch with Sociall.in for the best YouTube marketing help. We have an expert team who have years of experience working in YouTube ads, and can help you create effective and innovative YouTube bumper ads. Apart from our YouTube bumper ads services, we also offer numerous other quality digital marketing services. Contact us to know more about our services.
GET A FREE QUOTE
Reach Us
VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277