Search Engine Marketing, Optimization, Social Media Marketing, Advertising For A Medical Massage Chair Brand | Strategy
The strategy of the medical massage chair brand involves social media marketing, advertising, SEO and SEM.
When it comes to the SMM section, we ’d set up a content calendar which would cover Facebook, Instagram, YouTube (Reels posted as Shorts) and LinkedIn
We’d have our team do monthly shoots which cover the photos, videos GIFS and other content required (VO, and Model/Influencer, Props at actuals). We’d have unified contact details for potential customers; and make sure the content is diversified, grammatically correct and engagement-centric
Ideas for content would include things like the medical certification behind the product, the back-pain trivia week, and an iron man contest/giveaway. We ’d also ensure that the content on Linkedin (Cross-posted) is medically tuned.
When it comes to SEO, we ’d create content on dedicated landing pages (geared with FAQs, Testimonials, Offers, Countdowns, and videos in order to reduce bounce rate). We ’d also build backlinks to the content so that over time it ranks on Google Search.
We’d run ads (paid to Google) in order to appear on the Sponsored Section, in targeted geographies against specific keywords and drive people to dedicated landing pages where they can make enquiries. We’d couple the SEM strategy, with a remarketing-based social media ads strategy to drive conversions and engagement.
We ’d also set up a Data studio report which would track the performance of the ads and content in real-time
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