The strategy for the school is modular and involves different packages that can be plugged depending on the on-season (Admission time) and off-season (General school time).
When it comes to Admission time marketing, we ’d suggest a mix of Paid ads on Google (paid to Google) and social media marketing (+advertising paid to Facebook) on a more aggressive note to increase the number of inbound school enquiries.
During the general school year, we’d recommend stopping the Google Ads, focusing on SEO and moderating the social media marketing (advertising) section in order to maintain engagement and provide enough funnel width for lateral admissions (if any).
During the Admission time, we’d run Google Ads against specific keywords depending on the syllabus, the ranking, the fee structure and the location/facilities (for example). These would lead students (parents) to landing pages on the website (Setup in consultation with the web team) where they can fill out forms or reach out to us on WhatsApp
For the social media side of things, we ’d aggressively create photo posts, video posts and infographic content on social media per a content plan - including Facebook, Instagram, YouTube and Google Business Profiles.
Ideas for content would include details of past results achieved, the different facilities on offer and a comparative breakdown of the syllabus/teachers. We ’d have our team visit the school monthly to create the content required for social media
We ’d also pay to promote the posts on Facebook and Instagram (And Youtube) in order to reach select target audiences dividing catchments into areas where we ’ ve got past students; as well as areas where we can see potential audiences building
During the general school year, we ’d engage in SEO which would give us organic visibility on Google search through the use of Content and backlinking. We ’d also change our content focus on social media to cater more to student engagement, activities performed and general teacher bytes
We ’d expect the SEO to take effect over a period of eight months in order to organically rank us on the first page of Google search; aptly placing us to receive organic leads as well from the next academic year
We ’d set up a Data Studio Report which would track the performance of ads and content in a single dashboard which management can follow.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 63850 84122