The strategy for the mobile and laptop service provider involves Search Engine Optimization and Search Engine Marketing (Google Ads Management)
When it comes to SEO, we ’d set up a list of keywords in consultation with the brand, based on search volume and competition given the desired service vertical to promote; and then begin the optimization process accordingly.
We ’d build content on the website, by using the WordPress Landing page Builder and then build backlinks to the content from other relevant websites.
As these backlinks are indexed by Google, the website would rank organically on the first page of Google. This process would take a minimum of six months.
When it comes to the Google Ads section, we ’d handle the advertising budget of the brand against a fixed retainer. This would involve structuring the campaign, and weighting the budgets (in terms of generic, and specific service requests, across laptops and mobiles, excluding the brands we don ’t cover).
We’d also write and optimize the ad copy, and description and adjust bidding strategies and negative lists on a daily basis to get optimal results. The same would be reviewed on a weekly basis to create improvement opportunities
We ’d be tracking progress using Google Data Studio reports which would be live updated.
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