The strategy for the realty company involves a mix of SEO (Search Engine Optimization) and SEM (Search Engine Marketing/Google Ads - Paid marketing).
When it comes to SEO, we ’d set up a keyword list in consultation with the brand and based on competitor research. We ’d then create content which would be uploaded to the website of the brand - On Page Optimization.
We ’d then begin the process of Off Page Optimization - building backlinks from other websites to our website to overtime rank on the first page of Google Search. This will help stand us in good stead for times when our ad budget is exhausted/inactive.
When it comes to Google Ads (paid marketing) we’d bid for certain keywords and set up ads that would direct people. To our landing pages when clicked (CPC). We’d take care of optimizing those ads in order to ensure maximum conversion.
We ’d also set up a Data Studio report which would track the performance of the keywords in real time as well as the performance of the ads
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