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Shopify Website Development, E-Commerce Website Integration, Amazon And Marketplace Ads, Social M...

SHOPIFY WEBSITE DEVELOPMENT, E-COMMERCE WEBSITE INTEGRATION, AMAZON AND MARKETPLACE ADS, SOCIAL MEDIA MARKETING AND ADVERTISING, YOUTUBE ADS AND INFLUENCER MARKETING STRATEGIES FOR A BANANA CHIPS BRAND

E-commerce Website Management Services
  1. The strategy for the Banana chips brand is a three-pronged mix of one-time website setup and marketplace integration, social media marketing (and advertising) and influencer marketing.

  2. When it comes to the first stage; one-time website setup and e-commerce integration, we ’d have the products brought into our studio and shoot the white background shots and styled shots (props at actuals, if required) for the site.

  3. We’d select a theme and purchase it at actuals, on Shopify - and also set up the Shopify Hosting (at actuals). We’d then start updating the website in terms of structure, menu, content (content writing to be done by us based on inputs from the brand) pictures, tags and collections

  4. In order to differentiate in a commoditized market, we ’d focus on the flavours offered by the brand, the legacy of the company behind the brand, and a creative differentiator for the products in terms of mascot/quirky detailing.

  5. Once the website is set up in terms of content, we ’d integrate with a payment gateway and shipping partner (transaction-based charge at actuals) and we ’d also integrate with various social media, including Google Search Console, merchant Centre, Analytics and Microsoft Clarity.

  6. Simultaneously we’d begin the process of setting up e-commerce marketplaces like Amazon, Bigbasket and Zepto; we’d take over-optimizing the listings, and handle the onboarding process in coordination with the marketplace and the brand.

  7. We ’d initiate ads on these platforms (Paid marketing, with a primary focus on Amazon search ads) to differentiate the product and drive visitors to the landing pages and drive sales. We ’d also actively promote the products through the platform by using discount codes and combo offers.

  8. The ads on Amazon and marketplaces will form the major chunk of our performance marketing, with advertising on social media serving to be the “brand” element of our budget.

  9. When it comes to social media marketing, we’d create a content calendar for Facebook, Instagram, Youtube and LinkedIn. On LinkedIn, we can focus on expounding our processes and facilities with a view to attracting partners.

  10. On Facebook, Instagram and YouTube we can focus on brand-related content; including ideas like giveaways, trivia, and mascot based marketing.

  11. We can take advantage of themes like premiumization, differentiated D2C offerings, preservative-free products and the “From India” aspect of the product.

  12. When it comes to social media advertising (paid to Facebook and Google) We can focus on increasing engagement and followers for our content by targeting potential customers in select regions.

  13. With regard to influencer marketing, we can follow. a dual strategy of running with larger format food influencers from a selected region (on a barter + cash basis) as well as a programmatic nano-influencer campaign at scale with posts and marketplace reviews.

  14. We can also dedicate a percentage of our budget to corporate gifting depending on the season, and set aside a section on our website for corporate gifts and dealer buying with specific bulk rates. If we need to create additional on-site video content to promote the same then the travel charges would be at actuals.

  15. We can set up a Data Studio Report which will allow us to calculate ROI on a live basis. In terms of expectations while we will need to fund the major percentage of the marketing in the initial stage, over the course of a year, we would expect it to fund itself based on revenue.

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