SOCIAL MEDIA ADVERTISING AND MANAGEMENT FOR AN ONLINE TRADING PLATFORM
- We will be using a two-pronged approach for the brand – one part will focus on the brand awareness, which will complement the other part of lead generation.
- For the brand awareness part we will set up Facebook, Linkedin and Instagram Pages wherein we will draw out a content calendar which will dictate the kinds of infographics and updates that will go out on the page. Since the audience is semi-financially literate we will create content around current trends in the global financial market, the “zero tolerance” policy that we follow at the company, and the fact that our physical office is located in India. Regular content and response management on social media will enhance the efficacy of our ads.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
- We will also be running ads (Paid to Facebook) to generate leads across social media. We will target the people with investible incomes located across select metro cities; using higher-end Android phones and iPhones. We will create the carousel ads (It is popular misconception that there is a ‘limit’ on these ads. The budget for ads can be varied to start small and then scale) and auto-populate the enquiries in to a Google Sheet.
- We will take care of optimizing the running the ads; as well as regular monthly content on the social media handles.
- We will create a Data Studio Report to monitor the performance of the ads in realtime.