Social Media Advertising, SEO, Ads, Influencer Marketing And Website Building Strategies For A Po...
SOCIAL MEDIA ADVERTISING, SEO, ADS, INFLUENCER MARKETING AND WEBSITE BUILDING STRATEGIES FOR A POLITICAL CAMPAIGN
The strategy for the political campaign is divided up into social media marketing, digital marketing, and influencer marketing. It is noted at the outset that the commercials include charges paid to the agency for the ad handling and the content creation; and also charges that would be paid to external parties like Influencers and Facebook for advertising.
The digital marketing would stem from the website/landing page that needs to serve as the focal point for social verification and digital advertising. We would recommend using Wix as a platform for the same; with the backing of a security provider like Cloudflare.
The advantage of going with Wix is that the site is secure, fast, and mobile-optimized. Cloudflare specifically provides security for election and politics<1>related transactions
We ’d select a template from the library (The Wix hosting charges would be at actuals) and configure the site based on the inputs provided. We ’d set up touchpoints to allow users to subscribe on WhatsApp, push Notifications, and email on the website itself.
The process of setting up a website usually takes 45 days, depending on the provision of inputs and approvals. We can, however, use a landing page in order to kickoff our marketing.
When it comes to Google. Ads (paid to Google) we ’d recommend a division based on opposition, party/candidates, and issues. That way we can capture a broad array of people searching on Google with the appropriate landing page and ad.
When it comes to social media; we ’d set up a mix of social media marketing (Content creation) and advertising (paid to Platform). In the content department, we ’d have a team permanently stationed in the vicinity of the candidate/party (travel and board at actuals).
These would consistently create and share live content with the central team who would edit and publish the same on Facebook, Instagram, Twitter, YouTube and LinkedIn. The same content can also be sent out on WhatsApp, Push Notifications, and Email (Sending costs at actuals).
The content would be tailor-made based on the platform and the language would be customized based on the target audience. The advertising team would then take the content and have it promoted in different audience buckets.
Broadly we ’d divide our content and ads along opposition, party supporters, and undecided voters (based on issues). We can also re-share “Third-party ” meme content that would achieve the above stated objectives.
These ads on Facebook, Instagram, Twitter, Youtube, and LinkedIn would take advantage of the different ad formats offered by the platform (vis Call ads, Skippable Ads, Discovery ads) and either direct people to our website or serve as tools to increase engagement/follower count on our platforms.
We ’d also divide our influencer marketing campaigns into two - medium/large format influencers and small/nano influencers. For the larger influencers, we ’d use a manual process of coordination on execution.
For the smaller influencers, we ’d use an automated format of software-based, automated content posting. Herein we can select based on age, nice, gender and location.
We ’d also have a website maintenance contract in place wherein we can constantly update the website with new content trawled by our social media and digital monitoring team. They would identify conversations (monitoring software at actuals) and be part of the relevant ones. This will help build trust in the movement.
We will measure the progress of the ads, content, and influencers using a centralized dashboard in order to make tweaks to the campaign.