The strategy for the mall would be broken down into three distinct parts - the first involves social media marketing (content creation and curation), the second involves advertising and the third involves influencer marketing.
When it comes to social media marketing, we ’d set up a content calendar which would dictate the kinds of posts that would go out on Facebook, Instagram and Youtube.
Ideas for the content would include things like Retail Therapy Videos, Atrium Timelapses, and Shop Deep Dives. We can also curate content from the brands at the mall, and run giveaways and contests leading up to important days like Holi. We ’d have our team make monthly visits in order to create the content.
When it comes to advertising (paid to Facebook and Google) we can boost the posts to a catchment audience of people surrounding the mall as well as those interested in the brands that we have on offer. There can be a moderated advertising budget running on a monthly basis and also a dedicated campaign budget running for special events
When it comes to the influencers; we can select a few influencers every month depending on the area of the brand that we want to promote and the seasonality; and have them visit to make reels and stories content.
We would be in charge of curating the influencers and negotiating with them to engineer part-barter and part-cash-type deals. We’d also conceptualize the content based on the influencer and the target demographic
We ’d also set up a Data Studio Report which would track the performance of the content and the ads in real-time.
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