Updated: Nov 7
The strategy for the bar is divided up over a quarter with the first month being for brand establishment on social media + Google Business Profiles, the second month being for paid promotion (paid to Facebook) and the third month being for Influencer Marketing (blogger meets)
When it comes to the first month, we ’d set up a content plan which would seek to set the standard for the kinds of posts and reels that would go out on our social media platforms.
We ’d have our team visit the property on a monthly basis and create photos, reels and GIFS based on the content plan. Ideas for content include cocktail mixing, shots of the interiors juxtaposed with the actual location and food shots. We can cross-promote our content on Google Business profiles
We ’d also have paid promotions (paid to Facebook) spun up targeting people around the bar interested in the cuisine and having a drink with friends to increase engagement on the page and drive footfalls
Once a presence has been built, we ’d have an influencer meet and regular influencers visit the premise in order to co-create content which would help in brand development. We ’d have this entire process tracked in real time through Google Data Studio Reports.