SOCIAL MEDIA MARKETING AND ADVERTISING AND AMAZON AD STRATEGIES FOR A FRAGRANCE BRAND
The strategy for the fragrance brand involves social media marketing, social media advertising and Amazon ads handling
When it comes to the Social Media Marketing aspect of it, we ’d develop a content plan which would govern the kinds of photos, posts, GIFS and reels that would go out on social media
This being a visual first approach, we ’d have the products brought into our studio and shoot them/direct an in-house photographer on the kinds of visual content we ’d require.
Ideas for content would include ASMR-type reels, product showcase grids and reviews by popular influencers
We ’d also run social media ads (paid to Facebook) where we will increase the engagement on the Instagram page by targeting users in geographic pockets across the country, and also drive people to our website for direct sales.
On the Amazon ads front (paid to Amazon) We’d run ads against popular search keywords on Amazon to ensure that we appear on the PPC campaigns and direct users to our product landing page
We ’d also set up a Data Studio Report which would track the progress of the ads in real-time.