The strategy for the medical coding training institute is based on social media marketing (organic) social advertising (paid), Google Ads (paid) and Search Engine Optimization (organic).
When it comes to social media marketing, we ’d set up a content calendar which would govern the kinds of posts that we would have to go out on Facebook, Instagram and LinkedIn.
We ’d shoot pictures, videos and clips at the institute which can be used to post reels and posts on social media. Ideas for content would include Teacher Bytes, Industry trends and Placement options/records.
We ’d also be running ads on social media designed to generate leads and to increase the engagement among our student target audience in our operational cities.
We ’d be running ads against specific keywords like “ medical coding training institutes near me ” which would land people on our website, on optimized landing pages for conversion.
We ’d be building content and backlinks to ensure that over time our website also ranks organically on Google Search as part of SEO.
We ’d be setting up a Data Studio report which will aggregate all aspects of our marketing insights in real-time
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