The Strategy for the bath fittings company involves social media marketing and advertising in order to build a strong digital brand and drive enquiries/foot-falls.
We ’d set up a content calendar to guide the kinds of posts that would go out on Instagram, Facebook and Youtube (Reels posted as shorts) This would involve us visiting the store/having the products brought to the studio (with props, travel and actors at actuals) in order to create the photos and reels required.
We ’d use content strategies such as product overview (Rotating videos), fitting care segments; new launch/innovation exploration style infomercials.
We ’d also be running social media ads (paid to Facebook) in order to boost the engagement of the content and raise enquiries amongst the geographically fenced target audience; which would translate into footfalls.
We ’d be setting up a Data Studio report which would track the performance of our content and ads in real-time.
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