SOCIAL MEDIA MARKETING AND ADVERTISING FOR A CLOUD TAILORING BRAND
The strategy for the cloud tailoring brand is divided into social media marketing (content creation), a moderate level of social media advertising (to maintain engagement on the page).
We ’d set up a content calendar to guide the kinds of posts that would go out on Facebook, Instagram and Twitter. These would include posts, stories, gifs and reels. We can arrange a shoot once a month (travel and props at actuals) to create content for the pages.
The tone of the page would be quirky and witty; with a healthy mix of puns and humour. Ideas for content would include things like a fictional mascot with funny sayings, stitching challenges, and “slow” fashion tips.
We ’d also set up ads (paid to Facebook) to maintain engagement on the content among target audiences like women and men looking to get their tailoring done. We ’d work in conjunction with lead generation campaigns to sync the content across platforms.
We ’d also measure the progress using a Live Data Studio report to track things like clicks, impressions and reach
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