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Social Media Marketing And Advertising For A Hotel Brand | Strategy

SOCIAL MEDIA MARKETING AND ADVERTISING FOR A HOTEL BRAND

Social Media Marketing And Advertising For A Hotel Brand | Strategy

  1. The strategy for the hotel brand involves social media content creation (and social media ad handling) and content creation.

  2. When it comes to social media content creation, we ’d set up a content calendar that would cover rooms, amenities, and bar restaurants and use their pictures and videos which would serve as the basis for social media.

  3. Ideas for content would include a walkthrough of the amenities, Festival promotions, and cocktail-making videos. While creating the content we ’d use brand assets as well as make our own; and follow the brand’ s international guidelines

  4. We ’d also run a moderated ad budget (paid to Facebook) in order to boost engagement for our content targeted at travelers, and people surrounding the properties. This would help us do justice to the content production budget.

  5. We ’d be measuring the performance of our content and growth of the page using Google Data Studio reports and connects the same to social media

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