SOCIAL MEDIA MARKETING AND ADVERTISING FOR A POPULAR COOKWARE COMPANY
Social Media Marketing And Advertising For A Popular Cookware Company
The strategy is divided into two parts - the first part is centred around generating reach for the store in Adambakkam, and the second part is centred around posting Shoppable videos to the Instagram page.
In order to accomplish the first part - we will be setting up Facebook and Instagram Pages exclusively for the store in Adambakkam with the locations cross-verified with the GMB Page.
We will be posting the varkous offers available for the store - like Exchange offer on the pages, including posts, GIFS, stories and video clips. This will be in line with a content calendar drawn out for the store.
We will also be running ads targeting people interested in our range of products, between the ages of 20-45 located within 3km of the store. This will be done to increase the reach of the store and drive walk-ins. These ads are paid to Facebook, and run across Facebook and Instagram.We can also cross-link our social media pages into a WhatsApp business number and catalogue.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
We will also be setting up engagement activities centred around the location, for example giving people Rs. 100 off when they make a purchase after checking in to the location. This will help drive word-of-mouth marketing.
In the second phase, we will set up a Shopify Backend (including domain purchase and monthly Shopify charges at actuals) for a few of our stores as a pilot, with a limited set of SKUs. We will also be editing and posting the video clips centred around those products to Instagram, with a linkage to Instagram shop resulting in Shoppable Videos. The custoimers will also be presented with a store locator which can direct them to the nearest store to make a purchase.
We will be setting up a Data Studio report and connecting our organic, inorganic marking and Shopify store to it to monitor insights in realtime.