The strategy for the cloud kitchen brands revolves around two distinct, parallel directions for one Indian and one Asian brand; divided into phases such as pre-launch, post-launch, and then activation.
When it comes to the social media marketing side of things, we ’d set up a content calendar that would govern the kinds of posts that would go out on Instagram and Facebook (The process).
The content would be created by our team, and sent across based on the pre-determined branding guidelines; and based on the feedback of the brand, we ’d publish the content at the optimal times
Ideas for the content would include things like the origin of the cuisine, the health benefits, and the processes involved in our kitchen. We can create the content using similar alternatives locally, to take advantage of geographic differences in video production (Props at actuals)
We ’d also set up ads (paid to Facebook) in order to boost the engagement of the content audiences surrounding our location; pushing people to directly order and use our partners.
We ’d also. Set up a Data Studio report which would track the performance of our content during our various phases like the launch and post-launch contests/activations.
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