The strategy for the saree brand is based on coordination with the photo/video team for social media marketing, handling the social media ad campaigns and coordination with influencers for influencer marketing.
When it comes to the social media marketing bit, we will create a content calendar for Instagram and Facebook. Based on the same, we would guide the content production team to create/edit and transfer the same.
We ’d then create the descriptions and hashtags based on the brand inputs and publish the same on social media. Ideas for campaigns would include festival-based contests, clothing trends and the “human ” element to the organization
We ’d also handle the ads of the page (paid to Facebook) in order to build a customer database, increase the sales on the site and build engagement from target audiences interested in our products located around the store.
We ’d be setting up a Data Studio report in order to track the performance of the ads in real-time.
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