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Social Media Marketing And Advertising Strategies For A Western Streetwear Brand | Strategy

SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A WESTERN STREETWEAR BRAND

Digital Advertising Is Effective
  1. The strategy for the western streetwear brand is based on building a D2C presence across social media.

  2. We ’d begin by setting up a content calendar which would dictate the kinds of posts that would go up on our Facebook, Instagram, YouTube and Pinterest pages.

  3. Ideas for content would include things like the Design Focus of the brand, the Purpose-driven ethos and the wide selection on offer. We’d shoot the products (models/influencers, props and travel - if required, at actuals) and use the content across social media.

  4. We ’d also couple this content marketing activity with a paid advertising strategy across Facebook, Instagram and YouTube. Our target audience would be geographically phased and focus on new mothers, working professionals and the IT crowd.

  5. When it comes to Google ads (paid to Google) since we ’ re taking a brand call to avoid e-commerce marketplaces; we ’d focus rather on having search ads run for our brand-specific search keywords.

  6. In order to build a larger digital footprint; we’d take the help of influencer marketing software to create nano-influencer campaigns at scale. This will help us build micro-customer advocacy on the digital front.

  7. We can track the progress of our digital ads, content and influencers through the use of live Google Data Studio Reports

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