Social Media Marketing And Advertising Strategies For An Event Marketing Company | Strategy
The strategy for the event marketing company involves the handling of social media accounts (Social media marketing) and moderated social media advertising.
When it comes to the SMM part of things, we ’d set up a content calendar which would be a mix of generated content and curated content. The general content would serve when there are no events to display.
We ’d also set up a Pinterest catalogue to display our various events by category and board. Ideas for content would include unique events, testimonials and advantages of an end-to-end solution provider.
We ’d also run moderated ads targeting different customer buckets in order to promote our corporate and personal events section
We ’d set up a Data Studio report to track the performance of the ads in real-time.