SOCIAL MEDIA MARKETING, OFFLINE CREATIVES AND SEARCH ENGINE OPTIMIZATION FOR A WATER TREATMENT COMPANY
Social Media Marketing, Offline Creatives And Search Engine Optimization For A Water Treatment Company | Strategy
The plan of action for the listed water treatment company involves three distinct parts; digital content generation, offline creative generation and Search Engine Optimization.
Regarding digital content generation, the purpose is to supplement the content of the brand by giving it a more professional, streamlined flavour. This would involve a definition of the brand guidelines, the references for the given creative, and quick TATs on the design, iteration and publishing.
When it comes to digital video publishing, we ’d work based on the footage and assets shared by the brand to design an under-1-minute animated style video (VO at actuals) to be published with royalty-free music on digital platforms
When it comes to offline creative development, likewise, we ’d provide a rate card and work on similar principles of design based on references, iteration and finalization with pre-defined TATs.
When it comes to the SEO section, we ’d finalize the list of keywords with brand consent and agency suggestion; we ’d then build the content and backlinks for the keywords in order to translate into tangible movements in the keyword organic ranking so that over the pre-determined timeline the keywords reach and stay on the first page of Google organic search.