Social Media Marketing Strategy For A Leather Bag Brand In Pondicherry | Strategy

SOCIAL MEDIA MARKETING STRATEGY FOR A LEATHER BAG BRAND IN PONDICHERRY

The strategy for the leather bags brand based in Pondicherry is divided into three parts - content creation, advertising (paid to Facebook and Google) and influencer marketing.
When it comes to content - we will set up a content calendar to dictate the posts across Facebook and Instagram. We can also cross share the content from instagram to Pinterest for additional backlinks. The content ideas could include a focus on the Pondi heritage, the women entrepreneur aspect and the products themselves in action. We can also extend some of these content themes into a monthly newsletter.
When it comes to the advertising section - we’d be running ads on Facebook/Instagram and Google. Social media ads would focus on increasing brand awareness and visitors to the website (shopping ads) whereas Google ads would run against brand and specific niche product queries on Google.
When it comes to influencer marketing we will be sending out products to potential influencers to have them create reels about the brand. This will increase our organic reach.
We will also be setting up a Data Studio report to track progress in real-time.