THE STREISAND EFFECT
P.T. Barnum holds credit for the famous proverb “There’s no such thing as bad publicity”.
Have you ever had an old, embarrassing picture of yours resurface on social media, and no matter how hard you try to suppress the image, it only seems to draw more attention.
This isn’t applicable to just annoying, embarrassing photos. This goes on to all elements of life, including marketing efforts, and unfortunately it is not the easiest task to get rid of communication that backfires.
This is ultimately the essence of the Streisand effect, which is the phenomenon of drawing more attention to something through a failed attempt of censoring or hiding it.
Interested to know more? Our infographic below should give you information with everything you need to know about the Streisand effect!